What if pooping was gamified? What if giraffes didn’t doubt? What if fish fat became spreadable? What if resting bitch face had its own symposium? What if you could publicly shame people to make the world more efficient?
In this episode of Steal Scott’s Ideas, Brittany, Sara and Zohar gather in Brooklyn for some execution in public.
Execution Lesson 103: Almost everything is noise
Every beautiful thing that has ever been created in this world was made by somebody who didn’t have time.
Tolstoy had thirteen children and he still managed to author one of the longest, most celebrated and bestselling novels in the history of literature. What’s your excuse?
Of course, that was a century and a half ago. Things are different now. The world wants to distract you. In the economy of the past, companies made money by being useful to people. Now companies make their money by distracting us with ads.
The fundamental business question went from, how can we help you, to, how can we distract you? Tragic.
However, that doesn’t justify your lack of execution. That doesn’t make procrastination more acceptable. In fact, it should be easier than ever to get things done.
Because almost everything is noise. Everything. And since the technology to execute is better and cheaper and more available than ever before, all you have to do is press a few buttons.
It’s simply a matter of permission. Believing that people are waiting for the good you can do. Believing that your work is a welcome presence that’s creating value for people and that’s worthy of people’s attention.
Tolstoy didn’t write his masterpiece because there were enough hours in the day, he wrote it because there was enough fire in his belly.
It’s a modern version of the general theory of relativity. Nobody has enough time to do anything. It’s all permission.
What excuses are you still making to justify your procrastination?