Episode 113: Season 1 Greatest Hits

In this episode of Steal Scott’s Ideas, Scott shares his favorite moments from season one.

Miss any of the episodes? No problem. Here’s a list of the innovations we discussed…


Shit happens, but you want my coworkers to know that you’re late for good reason and actually believe your story. Introducing Be Right There…

An image based messaging app for stressed out people running late to alert colleagues in an honest, open and helpful way

Be Right There
Justify tardiness creatively

# # #

Don’t you wish there was a perfect song or movie to match how you feel right now? Check out Moodia…

A recommendation engine that allows users to type in their mood and it will suggest movies, books, shows and other media to compliment or heal their emotional state.

Every feeling needs a friend

# # #

As an actor, there are too many auditions to keep up with and you’re missing opportunities because you’re too busy managing your schedule. Try out Callback…

A content organization and project management system that helps actors keep track of their auditions in an efficient way

Manage the art, get the part

# # #

Why should job interviews be any different than sports games? Every candidate needs to get pumped up for the big gig. Say hello to Game Face…

A music, image and quotation based app that curates playlists and other media to help job hunters get into the zone before interviews

Game Face
Get fired up, get hired up

# # #

There are people who don’t know jack about sports who fear judgment, ridicule and physical harm from macho assholes who do. You need Good Sport…

A geolocation app that gives you key sports history facts, rituals and inside jokes of whatever city you’re in, to make sure you don’t say the wrong thing in public and get your ass kicked.

Good Sport
Never put your cleat in your mouth

# # #

You want the world to know about your job, life or relationship transition, but you’re not sure how to tell that story. Head over to Upnext…

A personal press release service that helps people making major life transitions to clarify, broadcast, own and share their story of change in the world.

Public relations for personal transformation

# # #

You don’t see your friends as often as you’d like, but you still want to get up to speed on their lives before you meet so you don’t feel dumb. Download Dossier…

A social media aggregator that uses people’s various online profiles to create a snapshot of their recent activity, giving you just in time context about their lives.

Playing digital catchup

# # #

Food is in your house, but you can’t figure out how to make it into something for dinner. Sign up for Recipiece…

An app that takes a visual inventory of your kitchen ingredients and gives you ideas for meals, in addition to other items you would need to make it complete. Included photo uploading function to share your results.

There’s never nothing for dinner anymore

# # #

Nothing makes customers angrier than when a company takes their favorite products off the shelf. They should get Obsoluchus…

A crowd funding platform that helps brings discontinued products back to the marketplace for sixty days at a time.

Living in the past, today

# # #


Men hate cleaning up around the house, unless there’s a way to make it feel like a real cool, manly job that matters. Check out Chorester…

A kit for helping men rationalize house chores with a jumpsuit, hat, cool tools and other accessories to connect role playing into a mundane process.

Be the man of the house

# # #

We need a simple way to reduce out trash output in this country. How about Trash Talk…

A wastebasket that literally insults you every time you throw something into it, shaming you into more sustainable waste management practices.

Trash Talk
Garbage in, garbage out

# # #

Before you start dating this guy, you want to know what you’re getting yourself into first. Thank heavens for Heads Up…

A warning label bracelet that alerts people about the physical and emotional risks associated with the interaction or relationship with that person.

Heads Up
Don’t just manage expectations, master them

# # #

Friends want to share their condolences for difficult life situations, but nobody knows what to say or how to say it. You need Congrats I’m Sorry…

A gift basket service that sends random things to people going through painful breakups, even though you don’t know what to say to make them feel better.

Congrats I’m Sorry
Special treats for speechless moments

# # #

People deserve to be complimented, but it’s hard to do so without making them feel uncomfortable or calling human resources or the police. Check out Rando Love…

A series of anonymous business cards that pay strangers compliments without the awkwardness or expectation of reciprocity.

Rando Love
Kindness without strings

# # #

Every day, people are walking around with itchy, poorly wiped assholes. It’s offensive and uncomfortable for us and them. Somebody needs Reflectum…

A small toilet mirror that helps users assure a clean wipe without wasting paper and getting frustrating.

End your streak

# # #

Privacy has gone the way of the dodo bird, and children should be able to have secrets in a healthy, safe way. What about Secondiary…

A decoy diary that kids can keep in conspicuous locations to deceive parents and other nosy family members, only revealing what they need to see to not freak out.

Pry no more

# # #


Workplace communication issues often stem from an inability to gauge another person’s mood and emotional context. Tell your boss to get Mood Seat…

An office chair that uses your body heat and energies to create a small light of various colors, alerting coworkers of your current dominant emotion.

Mood Seat
Approachability through transparency

# # # #

Why can’t you get the experience of being in basic training without actually enlisting and risking your life for pointless wars? Check in to Hoorah Hotel…

A military themed hotel for travelers who want to be treated like grunts

Hoorah Hotel
Stay the night as a soldier

# # #

You need fans to build momentum, but you need momentum to get fans. You might like to try Hamletter…

A stationary service that sends real fan letters to new artists who need a boost of confidence and momentum in their careers

Every performer needs a push

# # #

You can’t afford to travel abroad, but you still want pictures to convince people that you are worldly and experienced. Your destination is Fay Kay…

A printing and design service that professionally crops your image into pictures of exotic locations to convince the world that you’re cultured and traveled

Fay Kay
Superimpose the memories, save the money

# # #

Haven’t you ever wished you could just have access to one part of your lover’s body without the necessity of the entire package? Try Empathighs…

A silicone casting service that makes molds of your spouse’s body parts that you can fondle when they’re not around

One hand in my pocket

# # #

Stepping on a scale never makes you feel better about yourself. Unless you use Beauty Scale…

A numberless bathroom scale whose screen shows positive body image affirmations instead of the number of pounds you weigh.

Beauty Scale
Measuring what really matters

# # #

Nachos, pizza and chicken wings are delicious, but you need some help with your stomach in public situations. Perhaps install Tummy Buddy…

An antacid dispenser for restaurants whose patrons want extra gastrointestinal protection

Tummy Buddy
Eat spicy, digest happy

# # #


You wish there was a way to shut up those annoying retail customers without sounding like an asshole. Maybe you need Chattie…

A buzzer system to help busy employees get out of annoying, boundaryless conversation with long winded customers.

Never let a customer keep you from doing your job

# # #

Spending too much time on the toilet can lead to leg pain and hemorrhoids. It’s about time for Numb Butt…

A toilet timer that goes off twenty minutes after you sit down to help prevent numbness and other ailments.

Numb Butt
It’s only a splatter of time

# # #

Our customers say amazing things, and we should use them in our internal communications to motivate employees. Tell your boss about Emptorium…

A special order art studio that converts your company’s favorite customer feedback into beautiful, inspiring, conversation starting art pieces for the office

The delighting’s on the wall

# # #

Taking children into big box retailers is a nightmare. Parents just need fifteen minutes alone for one. They should use Kinder Car…

A valet babysitting service for big box retailers where retired grandparents watch your kids in the car while you run into the store.

Kinder Car
Fast shopping, safe parking

# # #

If you don’t get out of this meeting now, somebody in this office is getting punched. Blow off some steam with Rage Cage…

A padded, portable closet sized shed where office workers can privately process and purge their angry feels.

Rage Cage
Shed your anger safely

# # #

As a freelancer, you’re super productive, but broke as hell, and you need coffee. Is there a way to transact with another currency? Only at Café Perago…

A coffee shop where you’re charged by the hour to work there, but instead of money, you pay with productivity.

Café Perago
Drink up, work hard, repeat

# # #

Why are resumes only for successes? Employers want to know you’ve messed up so you appear human, experienced and coachable. Try out Resumeh…

A curriculum vitae service that helps professionals create beautiful resumes of their history of failures and what they learned from those experiences.

Own your past, claim your future

# # #

Fat looks bad on me, but once it’s off, it might help somebody else. How about Gordo…

A charity program where overweight people can donate excess body fat to third world countries for whom soap is an essential public health necessity.

You get thin, they get clean

# # #

Being single is like being a project manager. How can your organize it like a business to date more efficiently? Now you can try Polygameet…

A relationship management dashboard that helps you keep track of your various romantic partners.

Stay on top of your dates

# # #

Our faith community is new, and needs some help growing, otherwise god is going to be pissed. Thank the lord for Church Plants…

A placebo service that pays people to attend services at new congregations to help preserve the illusion of community, growth and spiritual momentum.

Church Plants
Looking for a pew good men

# # #

Your man has so many hairs and zits that you just want to sit down and attack him. Head over to Hubby Spa…

A do it yourself beauty spa where couples can go together and use professional tools to prune, pluck and primp each other. It’s byob, bring your own boyfriend.

Hubby Spa
Restore beauty with your beloved

# #

The death of a company can be just as hard as the death of a person, but business executives need help with the grieving process. Now they can use Done & Done…

A grief counseling program for company executives who need to close down shop after years of successful business.

Done & Done
The corporate happy ending

Episode 112: Blue Jumbo Hobos || Brittany, Jennifer, Katie

What if we publicly shamed inconsiderate parkers? What if your face could convince coworkers that you’re actually healthy? What if we fried fresh fruit for breakfast? What if you took a supplement that brings out your dinosaur tendencies? What if rich people shoveled cow shit as a meditation?

In this episode of Steal Scott’s Ideas, Brittany, Jennifer and Katie gather in Brooklyn for some execution in public.

**Sponsored by Punchly

Execution Lesson: Creating the company that houses your own art.

We get work when we decide to work whether we are working or not.

That’s how working works. It’s not whether we are good, although talent certainly helps, it’s whether we are moving.

Because while opportunity is attracted to talent, it’s also mesmerized by momentum. And the best entrepreneurs have both.

Instead of patiently suckling the pink teat of institutional permission, they hire themselves and get to work. Whether or not their work is even going to work.

Howard Roark, the mythological architect who refused to compromise with an architectural establishment unwilling to accept innovation, once said that the question is not who’s going to let us, but who’s going to stop us?

Nobody, that’s who. Not a goddamn person. It’s actually quite surprising the first time we taste this flavor of freedom. We start working and realize, oh damn, not only are people not stopping me, they’re actually supporting me.

That’s momentum. It works.

Lesson learned, new work opportunities find us through the attraction of working, not the arrogance of waiting.

If you are hoping to get more work, just remember this. Not working is not working. It’s not enough to making work, we also have to create the opportunity to make it.

Master than, and you will soon learn that you are much freer than you allow yourself to imagine.

How could you build the house where your freedom resides?

Episode 111: Vomit Or Nap? || Matt, Sol, Eli

What if we could broadcast our pretentious reading choices publicly? What if restaurant guests could choose between vomiting or napping? What if we sustainably repurposed soiled gym mats as placebo dumb bells? What if eyeball bleeding was not only encouraged, but incentivized? What if we tapped into the nostalgia food market by selling stale snacks?

In this episode of Steal Scott’s Ideas, Matt, Sol & Eli gather in Manhattan for some execution in public.

**Sponsored by The Friendly Chemicals Music Festival

Execution Lesson 111: Start backing up the dump truck of compromise

Woody once said that whenever he started to write his films, in his bedroom, he would think they were going to be the greatest things ever made.

But then, once production was a go, he would start backing up the dump truck of compromise. And by the end, when the movie was about to be released, he would hope and pray that he wasn’t massively humiliated.

Because you can’t vouch for the final product, he warns. You can hope people talk about it, but you can’t promise that they’ll like it.

Proof positive, that everything we create has two births. First, as an idea in our head, where it’s flawless and foolproof and innocent. Second, as the real and tangible output of that idea in the world, where it’s powerlessly exposed to the harsh, raw light of reality.

The challenge is surrendering to that gap. Accepting that whatever is in our brains cannot be fully and perfectly realized on screen, on the page or on the stage. And remembering that the work never comes out quite the way we think it will.

But at the same time, not beating ourselves up for making compromises and managing expectations and ceasing to engage in meaningless battles. I used to come down hard on myself when my book and music and film projects looked differently in the real world than they did inside my heads. But I’m learning to accept that as the purchase price of producing things.

Because there’s always something lost in translation. Losing the full subtlety of meaning when we move from conception to execution is part of the creative process.

And in fact, that’s a good thing. It teaches us not to be so damn precious about everything. It helps us pass beyond the limits of the tiny island universe of our minds.

Are you able to forgive yourself for backing up the dump truck of compromise?

Episode 110: Gamified Laser Butt Wiping || Ben, Danielle, Brittany

What if we deployed nano technology solutions for kitchen crunchies? What if sports arenas hired crowd profanity police? What if complaining made your pants fit better? What if people who wore eye patches had their own baths? What if we operationalized primal grooming?

In this episode of Steal Scott’s Ideas, Ben, Danielle & Brittany gather in Brooklyn for some execution in public.

**Sponsored by Baggit

Execution Lesson 110: When we dash away from ideas too fast

It’s true that language is a powerful lever for changing the world around us.

But it’s also true that words can be twisted to match any desire we have, and interpreted to justify any action we take.

In fact, many of our greatest revelations occur in speechless moments when we perceive things greater and beyond the sum total of all words.

That’s one of the great joys of songwriting. People feel our music before they listen to it. Unlike prose or poetry or other types of one dimensional compositions, our medium of song isn’t under as much pressure to make sense or prove anything or even mean anything.

Because it has layers. It relies on the rhythm and melody to do most of the heavy emotional lifting. That’s where the real magic comes from. The words are almost pedestrian at that point.

Hell, the best songwriter in rock history famously used the word scrambled eggs as his working title to hold the music and phrasing in place until he found a suitable replacement. And once he substituted it with the word yesterday, it became the most covered song of all time.

Think of it this way. Ever realized that you have been singing the wrong words to a popular song your whole life? Once you learned the correct lyric, did you change the way you sang it?

Of course not. Because all that mattered was how the song made you feel while you sang it.

Remember, words are chewed gum. Don’t allow yourself to get trapped in a language with too little imagination.

Release the grip of neurons on all your small thoughts. And excuse me while I kiss this guy.

Do you have the strength and the love to sit in the silence that goes beyond words?

Episode 109: Seaweed International Ophthalmology || Kyle, Brittany, Scott

What if every hotel room came with their own animal? What if a scanner shamed people who didn’t wash their hands? What if we installed finger print activated porch safety boxes to ensure package delivery? What if we averaged the age of toddlers and geezers? What if bathroom scales gave body positive compliments instead of numbers?

In this episode of Steal Scott’s Ideas, Kyle, Brittany & Scott gather in Brooklyn for some execution in public.

**Sponsored by The Meaty Nights Music Festival

When we dash away from ideas too fast

In the first year of wearing a nametag twenty four seven, there wasn’t single day where quitting didn’t cross my mind.

But something inside told me to stick with it. Not sure why. It just didn’t seem fair to dash away from this idea too quickly. There was just too much juice there. My experiment needed some room to breathe before it told me what it was supposed to become.

Sure enough, two years into the project, not only did my nametag go viral on campus, it also went viral online. Which transformed my life forever. That was almost twenty years ago. And since then, one of the lessons that still sticks with me is this.

People abandon things far too quickly. And they assume it’s because of impatience, distraction, fear, anxiety, doubt or even discernment.

But it’s really just the mathematics of ignorance. The reason people give up because they simply haven’t put in enough time to accrue enough volume to earn enough insight to know how they should proceed.

It’s like those old school placements tests. Every few pages, there would be a trick question that went something like this. A book costs four dollars and a pen cost two dollars. Can the woman buy three of each?

Smart test takers would realize, wait a sec, there is no way to tell. It depends how much money the woman has. Which means the right answer is, not enough information to solve this problem.

This is the key moment in the execution process. Instead of abandoning things too quickly, we stick around and try to collect more data. We try and reach the point of statistical significance in our experiment.

During high school, my english teacher used to joke, you haven’t written enough to know what kind of writer you are.

Meaning, each creator has to keep working toward this thing that is not quite yet a reality. Only through the process of doing will they understand what doing actually means for them. That how they get enough information to solve this problem.

Look, if you are willing start small and trust the path to illuminate itself, eventually, you will have deeper understanding of the destination.

Don’t try to move too quickly, because you’re only new once.

Commit and create, and don’t worry, there will plenty of time to give up on yourself later.

Are you willing to contract a case of the humbles to find where you’re going next?

Episode 108: The Great Barrier Gonorrhea || Brittany, Conrad, Kate

What if strangers never stared at you again? What if glittery greeting cards cleaned your house? What if we turned ocean pollution into fertilizer? What if you had a molasses covered groin? What if seals copulated without destroying beaches?

In this episode of Steal Scott’s Ideas, Brittany, Conrad & Kate gather in Brooklyn for some execution in public.

**Sponsored by Applyd

Execution Lesson 108: Creating the company that houses your own art.

We get work when we decide to work whether we are working or not.

That’s how working works. It’s not whether we are good, although talent certainly helps, it’s whether we are moving. Because while opportunity is attracted to talent, it’s also mesmerized by momentum. And the best entrepreneurs have both.

Instead of patiently suckling the pink teat of institutional permission, they hire themselves and get to work. Whether or not their work is even going to work.

Roark, the mythological architect who refused to compromise with an architectural establishment unwilling to accept innovation, once said that the question is not who’s going to let us, but who’s going to stop us?

Nobody, that’s who. Not a goddamn person.

It’s actually quite surprising the first time we taste this flavor of freedom. We start working and realize, oh damn, not only are people not stopping me, they’re actually supporting me. That’s momentum. It works.

Lesson learned, new work opportunities find us through the attraction of working, not the arrogance of waiting. If you are hoping to get more work, just remember this.

Not working is not working.

It’s not enough to making work, we also have to create the opportunity to make it.

Master than, and you will soon learn that you are much freer than you allow yourself to imagine.

How could you build the house where your freedom resides?

Episode 107: Two Words — Incentivized Murder || Alex, Eli, Alexandra

What if menacing gray curb snow became popsicles? What if augmented reality eliminated littering? What if we sold psychographically analyzed microwave scraps? What if we shorted the secondary market for karma? What if doctors could take toot samples?

In this episode of Steal Scott’s Ideas, Alex, Eli & Alexandra gather at Metric Collective for some execution in public.

**Sponsored by the Schmuck Parade Music Festival

Execution Lesson 107: Charisma is code for can’t execute

Emerson was nothing short of a creative genius.

Not only was he a prolific philosopher, writer, lecturer and founder of the transcendentalist movement, but the man was featured on a national postage stamp. Quite the impressive career arc.

And yet, his creativity wasn’t the only arrow in his professional quiver. Emerson was equal parts ideation and implementation. As he observed in his influential book about nature, good thoughts are no better than good dreams, unless they be executed.

This is a trap many highly creativity people fall prey to. Because we are always working in the realm of abstraction, living in the haze of ideas, adrift in the clouds of possibility, it’s easy for us to lose the thread.

Especially in a team environment. Nothing against a transcendentalist who lives in a cabin in the woods, but in the modern world, our coworkers and managers will often have to remind us to reign it in and come back down from the clouds and focus on practical solutions. That’s the way organizations thrive. There are no awards of merit for abstraction or subtlety of thinking, it’s the effect on the bottom line that matters.

Now, this doesn’t mean our imaginations have to die a horrible death, but they do have be channeled productively. Otherwise our unordered minds will lose track. And probably annoy the hell out of our coworkers.

The secret is learning how to separate and transition our thinking. Creating boundaries to plan our thinking processes in a detailed and cohesive way.

Debono has a name for this form of lateral thinking. Wearing and switching hats. It helps people easily focus or redirect their thoughts, the conversation, or the meeting.

For example, wearing the green hat involves making statements of provocation and investigation, seeing where an idea goes. This invites people to think creatively and outside the box. But the group only wears this hat for about two minutes at a time. Then they switch to a different color, perhaps something more practical and discerning, like the black hat.

This kind of process may feel unnatural, uncomfortable or even counterproductive, but it does work.

If we creative people have any intention of executing our ideas, eventually, we do whatever it takes to get out our heads and into the real world.

Are you a charismatic visionary who loses interest when it comes time to execute?


Episode 106: Pasta La Vista, Baby || Tom, Adam, Brian

What if hikers wore anti spider web hats? What if we used blockchain to make tables less wobbly? What if sex dolls kept guests company at parties? What if drones collected data from pet poop? What if stores used logo branded mice to eliminate insects?

In this episode of Steal Scott’s Ideas, Tom, Adam & Brian gather in St. Louis for some execution in public.

**Sponsored by Aperture

Execution Lesson 106: Change everything with no intention of originating anything.

Einstein wasn’t always a world renewed theoretical physicist.

Like many great inventors, he labored in obscurity, gained traction slowly and eventually was universally applauded. In fact, he started his career working as a lowly clerk at the patent office. Six days a week, he would sit at a desk reviewing applications submitted by all kinds of inventors from around the country.

Naturally, the work wasn’t strenuous or intellectually demanding, but it was just repetitious enough, just foundational enough to give him ample time to daydream and contemplate the universe. And over time, those idle daydreams led to his famous series of papers that coined the most famous equation that launched a scientific revolution that changed world history.

The question is, what did he do right? What conditions and contexts were in place that allowed him to thrive?

First, he had the freedom of working on something before the entire world was watching and waiting to see what he would do next. This relieved him of the pressure, expectation and urgency that often kills great ideas before they’re even born.

Next, he didn’t quit his day job to follow his dream, he simply folded it into his everyday life. Albert kept his hand in his craft, tinkering away at his passion stolen moments and borrowed time, thus staying in communication with artistry at some level.

Finally, there was zero attachment to what this idea could mean for him. It was just this thing he was fascinating by and curious about. And so, the idea that changed everything originated in the mind of an person who had no intention of originating anything.

How will you create a culture that encourages the generation and application of your best ideas?

Episode 105: The Zoological Impulsive Mob || Jeff, Sean, Lisa

What if we used dog barks to shame neighbors? What if car security boots were advertising opportunities? What if the church leveraged biotech to make wine? What if actors had holograms to practice auditions? What if wearable tech eliminated guesswork from dating?

In this episode of Steal Scott’s Ideas, Jeff, Sean and Lisa gather in St. Louis for some execution in public.

**Sponsored by The Failing Asphalt Music Festival

Execution Lesson 105: Bringing our train of creative thought to a conclusion.  

We’re told that if we fail to plan, we are planning to fail.

But in many cases, planning is procrastination in disguise. If fact, one of the excuses we make to justify it is:

Well, it’s not really costing me any money to plan, so what’s the harm?

Fair enough. Planning out our next project is a task that’s free, easy, fast and most importantly, exhilarating. And doing so can be of great benefit in the early stages of the work.

But too much free planning can also enable our hesitation. Because there’s no skin in the game. And if we have any intention of moving to the execution phase and actually shipping our work, we need to be on the hook for something.

And spending money is not the only way to break out of the creative holding pattern, but it’s awfully effective.

In my experience launching dozens of creative projects over two decades of entrepreneurship, with every dollar spent, the fire under your ass grows bigger.

Or maybe that’s too much spicy food.

Point being, too much planning in advance can push against the grain of creation. Don’t let it become your excuse not to execute.

What are you willing to stake this effort on?

Episode 104: Thomas Jefferson Wolf Society || Bob, Pooki, Steve

What if we napkin shamed customers? What if we traumatized airport slow walkers? What if we incentivized dog kissing? What if corporate anger was eliminated? What if you could experience the military risk free?

In this episode of Steal Scott’s Ideas, Bob, Pooki and Steve gather in St. Louis for some execution in public.

**Sponsored by Allotment

Execution Lesson 104: As the medium has lost a lot of its edge.

Mcluhan famously wrote that the medium is the message.

But he also observed that the medium is any extension of man that uses his senses and faculties to determine what he is. Meaning, all these things that we use, they are precisely what help us become who we are. They are platforms of evolution that allow us to engage all of our being in a fulfilling manner.

But contrary to what some say, we don’t have to become slaves to these tools. We don’t have to accept the standard of what a particular medium can be, we can set that standard ourselves. That is our birthright as humans. We not only have the freedom to use the medium, but to suggest new possibilities for what the medium might become.

Our talent is not only in the work, but in the hybrid nature of how the work is produced and presented.

Tesla reinvented the car as we know it.
Jobs changed what the word phone means.
Newmark reimagined what classified ads look like.

Because instead of looking in the rear view mirror, they marched forward into a better future.

Critics and skeptics say, however, that you can’t just start a brand new genre. You can’t just invent a new category out of thin air.

Sure you can. My last employer was a tech startup who revolutionized air travel by converting aviation law into code, and converted code into a real service offering that assisted passengers in getting compensation for flight disruptions. It also helped airlines perform better and faster customer service.

Fittingly, he called the business model, justice as a service. Because thanks to big data, there was feasibility of business models that weren’t possible five years ago.

This is the whole purpose of evolution. To open ourselves to the complete possibility of what might be. To use the medium, whatever it may be, to help us become what we are.

And so, if there is a medium that has lost a lot of its edge, and your fire has dwindled, go figure out the platforms where you can tell your story best. Wreck some shop.

Give people something they have already seen, but in a way they have never seen it before, and you just might go down in history.

How will you create value in ways that were never thought of before?