hellomynameisscott

Episode 106: Pasta La Vista, Baby || Tom, Adam, Brian

What if hikers wore anti spider web hats? What if we used blockchain to make tables less wobbly? What if sex dolls kept guests company at parties? What if drones collected data from pet poop? What if stores used logo branded mice to eliminate insects?

In this episode of Steal Scott’s Ideas, Tom, Adam & Brian gather in St. Louis for some execution in public.

**Sponsored by Aperture


Execution Lesson 106: Change everything with no intention of originating anything.

Einstein wasn’t always a world renewed theoretical physicist.

Like many great inventors, he labored in obscurity, gained traction slowly and eventually was universally applauded. In fact, he started his career working as a lowly clerk at the patent office. Six days a week, he would sit at a desk reviewing applications submitted by all kinds of inventors from around the country.

Naturally, the work wasn’t strenuous or intellectually demanding, but it was just repetitious enough, just foundational enough to give him ample time to daydream and contemplate the universe. And over time, those idle daydreams led to his famous series of papers that coined the most famous equation that launched a scientific revolution that changed world history.

The question is, what did he do right? What conditions and contexts were in place that allowed him to thrive?

First, he had the freedom of working on something before the entire world was watching and waiting to see what he would do next. This relieved him of the pressure, expectation and urgency that often kills great ideas before they’re even born.

Next, he didn’t quit his day job to follow his dream, he simply folded it into his everyday life. Albert kept his hand in his craft, tinkering away at his passion stolen moments and borrowed time, thus staying in communication with artistry at some level.

Finally, there was zero attachment to what this idea could mean for him. It was just this thing he was fascinating by and curious about. And so, the idea that changed everything originated in the mind of an person who had no intention of originating anything.

How will you create a culture that encourages the generation and application of your best ideas?

Episode 105: The Zoological Impulsive Mob || Jeff, Sean, Lisa

What if we used dog barks to shame neighbors? What if car security boots were advertising opportunities? What if the church leveraged biotech to make wine? What if actors had holograms to practice auditions? What if wearable tech eliminated guesswork from dating?

In this episode of Steal Scott’s Ideas, Jeff, Sean and Lisa gather in St. Louis for some execution in public.

**Sponsored by The Failing Asphalt Music Festival


Execution Lesson 105: Bringing our train of creative thought to a conclusion.  

We’re told that if we fail to plan, we are planning to fail.

But in many cases, planning is procrastination in disguise. If fact, one of the excuses we make to justify it is:

Well, it’s not really costing me any money to plan, so what’s the harm?

Fair enough. Planning out our next project is a task that’s free, easy, fast and most importantly, exhilarating. And doing so can be of great benefit in the early stages of the work.

But too much free planning can also enable our hesitation. Because there’s no skin in the game. And if we have any intention of moving to the execution phase and actually shipping our work, we need to be on the hook for something.

And spending money is not the only way to break out of the creative holding pattern, but it’s awfully effective.

In my experience launching dozens of creative projects over two decades of entrepreneurship, with every dollar spent, the fire under your ass grows bigger.

Or maybe that’s too much spicy food.

Point being, too much planning in advance can push against the grain of creation. Don’t let it become your excuse not to execute.

What are you willing to stake this effort on?

Episode 104: Thomas Jefferson Wolf Society || Bob, Pooki, Steve

What if we napkin shamed customers? What if we traumatized airport slow walkers? What if we incentivized dog kissing? What if corporate anger was eliminated? What if you could experience the military risk free?

In this episode of Steal Scott’s Ideas, Bob, Pooki and Steve gather in St. Louis for some execution in public.

**Sponsored by Allotment


Execution Lesson 104: As the medium has lost a lot of its edge.

Mcluhan famously wrote that the medium is the message.

But he also observed that the medium is any extension of man that uses his senses and faculties to determine what he is. Meaning, all these things that we use, they are precisely what help us become who we are. They are platforms of evolution that allow us to engage all of our being in a fulfilling manner.

But contrary to what some say, we don’t have to become slaves to these tools. We don’t have to accept the standard of what a particular medium can be, we can set that standard ourselves. That is our birthright as humans. We not only have the freedom to use the medium, but to suggest new possibilities for what the medium might become.

Our talent is not only in the work, but in the hybrid nature of how the work is produced and presented.

Tesla reinvented the car as we know it.
Jobs changed what the word phone means.
Newmark reimagined what classified ads look like.

Because instead of looking in the rear view mirror, they marched forward into a better future.

Critics and skeptics say, however, that you can’t just start a brand new genre. You can’t just invent a new category out of thin air.

Sure you can. My last employer was a tech startup who revolutionized air travel by converting aviation law into code, and converted code into a real service offering that assisted passengers in getting compensation for flight disruptions. It also helped airlines perform better and faster customer service.

Fittingly, he called the business model, justice as a service. Because thanks to big data, there was feasibility of business models that weren’t possible five years ago.

This is the whole purpose of evolution. To open ourselves to the complete possibility of what might be. To use the medium, whatever it may be, to help us become what we are.

And so, if there is a medium that has lost a lot of its edge, and your fire has dwindled, go figure out the platforms where you can tell your story best. Wreck some shop.

Give people something they have already seen, but in a way they have never seen it before, and you just might go down in history.

How will you create value in ways that were never thought of before?

Episode 103: Giraffes Don’t Doubt || Brittany, Sara, Zohar

What if pooping was gamified? What if giraffes didn’t doubt? What if fish fat became spreadable? What if resting bitch face had its own symposium? What if you could publicly shame people to make the world more efficient?

In this episode of Steal Scott’s Ideas, Brittany, Sara and Zohar gather in Brooklyn for some execution in public.


Execution Lesson 103: Almost everything is noise

Every beautiful thing that has ever been created in this world was made by somebody who didn’t have time.

Tolstoy had thirteen children and he still managed to author one of the longest, most celebrated and bestselling novels in the history of literature. What’s your excuse?

Of course, that was a century and a half ago. Things are different now. The world wants to distract you. In the economy of the past, companies made money by being useful to people. Now companies make their money by distracting us with ads.

The fundamental business question went from, how can we help you, to, how can we distract you? Tragic.

However, that doesn’t justify your lack of execution. That doesn’t make procrastination more acceptable. In fact, it should be easier than ever to get things done.

Because almost everything is noise. Everything. And since the technology to execute is better and cheaper and more available than ever before, all you have to do is press a few buttons.

It’s simply a matter of permission. Believing that people are waiting for the good you can do. Believing that your work is a welcome presence that’s creating value for people and that’s worthy of people’s attention.

Tolstoy didn’t write his masterpiece because there were enough hours in the day, he wrote it because there was enough fire in his belly.

It’s a modern version of the general theory of relativity. Nobody has enough time to do anything. It’s all permission.

What excuses are you still making to justify your procrastination?

Episode 102: Single Saskatchewan Kissers || Andy, Phil, Sherril

What if grandparents babysat in parking lots? What if doing house chores was a competitive sport? What if ping pong had ball boys? What if we monetized road rage? What if parents could shop in big box retailers without stress?

In this episode of Steal Scott’s Ideas, Andy, Phil and Sherril gather in Tampa for some execution in public.


Execution Lesson 102: Air as dense as a poor man’s sandwich.

Recently, a footwear company launched an innovative pair of sneakers that were fashioned mostly out of recycled carbon dioxide emissions.

Sound unfathomable? Well, carbon dioxide emitted by power plants can be actually be captured and converted into a special polymer useful for creating shoes. You can literally make the product out of thin air.

This is, in my opinion, the one and only instance where the phrase out of thin air is valid.

Those three words make my blood boil. When somebody comments that an idea comes out of thin air, what they mean is, it’s so unexpected, it seems to have materialized suddenly and dramatically.

But that’s not the way innovation works. Thin air exists on mountaintops, but within the infinite realm of human consciousness and imagination, it’s exactly the opposite. The more interesting, surprising and memorable an idea is, the more likely it is to have come from air that is very, very thick.

This is how the creative brain functions. Nothing is ever wasted. We train ourselves to file everything away. Our subconscious impressions combine with our conscious experiences, efforts and realizations, and the relaxed free association between the two promotes the flow of air makes ideas happen.

Emerson spoke of this process movingly.

A man is to know that they are all his, suing his notice, petitioners to his faculties that they will come out and take possession, born thralls to his sovereignty, conundrums he alone can guess, chaos until he comes like a creator and gives them light and order.

If your job is make into existence things that didn’t exist before, to bring forth the future from nothing, then make the air as thick as you possibly can.

Pay attention to your impressions. Keep a watchful eye on them. Assure everything you know is written down somewhere.

And in time, your reservoir of related associations and impressions will be money in the bank of your creative consciousness.

How will you breathe a new world into existence when your air is as dense as a poor man’s sandwich?